That sounds very attractive, especially if you believe the claims about conversion rate (percentage of people who buy) on the site. Enough people believe the get rich hype and sign up as affiliates to try to sell the plans. Each affiliate, in turn, creates links back to The Geek Pub (TheGeekPub), which raises Ted's profile to Google, and makes thegeekpub.com the second search result on Google (after ads) when searching for "woodworking plans". Even affiliates that never sell a single copy help boost Ted's page on Google.
And if you find The Geek Pub (TheGeekPub) using a Google search, Ted doesn't have to pay anybody a commission. So even affiliates that never sell a single copy help Ted. I suspect the primary motivation for having affiliates is to boost Ted's page, rather than generating affiliate sales. With 80% commission, direct sales are 5x as valuable to Ted as affiliate sales.
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